Connect with us

Earn money

Difference between Content Strategy and Content Marketing

Difference between Content Strategy and Content Marketing

Content Strategy

Difference between Content Strategy and Content Marketing. Content strategy encapsulates the various means of reaching out to customers to solve their real problems. Creating an ideal content strategy needs a lot of planning and analysis.

For example, a content marketer at a travel agency will lay out the major pieces of content that are needed to be created to attract new leads.

Also Read: What is Content Marketing? Best Content Marketing Tools 2019

The strategy should aim at creating most returns from all of the following.

Content Strategy

  • Blogs

The travel agency may blog about the most attractive low-cost destinations this summer. This blog can be about 1,200–1,500 words long and briefly speak about the low-cost tourist spots. It can highlight the main areas of attraction the popular food joints and places to hang around.

  • Company Website

The company website is much akin to the shopfront. Customers coming to the shop decide to buy from it looking at the storefront.

That’s exactly what a website does tells the prospective customer that the solution to their problem is here

For example, you have been yearning for a holiday for a long time and let us assume you are looking for a low-cost place.

  • E-Book

An e-book can be a well-designed document replete with graphics and useful content that goes to the heart of a problem and gives out ways to solve it.

For example, if you are planning to migrate to a foreign country the travel agency might have an e-book for you that gives you the procedure of obtaining a visa getting the documentation ready last-minute checklists.

  • Videos

Let us say you have just been back from a great trip that was planned by the travel agency. You are quite impressed with their services and you are willing to appear in a video that they will host on their website.

This is straight from a customer who is sharing his delightful experience. With billions of hours of videos being viewed each day this is bound to be a good resource to market to your leads.


Content Marketing

What is Content marketing

Now, we come to a stage when a lot of content is already ready. This is exactly where content marketing comes in to play.

Content marketers will use these various forms of content to distribute to prospective leads via numerous channels such as social media, events, conferences, etc.

They will then track which forms of content are performing well and which prospects are leveraging it. You never know which form of content appeals to a lead so, it is important to create a holistic strategy that addresses their problems.

The Content Marketing Institute expresses that these are the overall population who drive the most helpful client activity. Basically, the reason for content marketing is essential to bring problems to light and thought.

Content marketing is the best method for an organization to communicate with the globe. There are various people who will inspire you with Social media success stories.

Difference between Content Marketing and Content Strategy

Content Strategy and Content Marketing are intertwined. Content strategy defines the overarching structure of how you are planning to onboard customers.

On the other hand, content marketing is the process of creating original content and targeting prospects with customized content. One shows the direction while the other executes.

It is similar to the difference between an e-mail template and actually typing an e-mail. They both differ from business to business and the amount of effort varies accordingly.

The Digital Marketing world demands that you create quality content consistently to grow your audience. But creating fresh content every day is hard.

Not to mention you’ll have to ensure quality in all the articles published. Creating an ideal content strategy needs a lot of planning and analysis.


Also Read: What is Content Marketing? Best Content Marketing Tools 2019

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Earn money

How to Earn Money From Facebook

How to earm money from Facebook

How to Earn Money From Facebook

How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.

Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection. As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.

Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.

Different Ways How to Earn Money From Facebook

  • Sell anything at the Facebook Marketplace

Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.

Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.

The amount you earn from selling at the Facebook Marketplace depends on the number of things you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
  •  Generate Leads

How to Earn Money From Facebook

Facebook spent a lot of dollars on hiring specialists to create a solid algorithmic rule and search engine. Add the actual fact that the social media giant has individuals of all ages spending infinite hours on Facebook.

Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.

You can bring in new customers to your business without spending a cent on advertising.
Your choices include making a Facebook Page, network


ng on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.

This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).

Simply put, affiliate marketing involves promoting different people’s products to earn a commission from every sale. You can try this on your own Facebook wall, in a group you created, or even a Page you manage. There is not any money concerned as an investment unless you hire someone to do the work for you.


But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.

Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

  • Close Deals on Messenger

Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.


Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.

As a business person, this means you’d have more opportunities of talking to people and closing deals online.


Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.

  • Earn revenues from sponsors and adsHow to Earn Money From FacebookA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending

a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.

  • Once you engaging people Start your Own Blog on the Same Niche

Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.

  • If you are not interested to Follow this lengthy process and efforts

Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.

  • If you are not interested in Start Blog: Use Services like link Shrinkwhere you will earn on the clicks (But it was too low as compare to other sources)
  • If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.

Some Technical Facts for How to Earn Money From Facebook

  • Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
  • You can use this traffic to drive on your Blog, Website and on Youtube Channel.


Also Read: Affiliate on Amazon

Also Read: What is Social Media?

Continue Reading