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What is Digital Marketing?

What is Digital Marketing?

Digital marketing is just marketing of products and services using digital technologies. Several internet users are drastically increasing each day.

Digital marketing refers to the promotional efforts applied to promote products and brands via electronic media.

It allows organizations to research their marketing campaigns to work out what’s working affirmatively and what’s not.

People are spending most of their time over the net that makes digital marketing the most well-liked method of marketing. It is price efficient than the other marketing technique.

Businesses leverage the ability of digital channels like social media Google search as well as their websites for connecting with current and prospective customers.

Nowadays people spend a lot of time on online websites searching for that product that they want to buy finding info about products and services before actual purchase.

For this reason, organizations are honing their digital marketing techniques to target the online audience.

Effective marketing involves connecting with your audience at the correct time and within the right place.

So, the most effective approach to focus on potential customers is to access them where they’re spending more time that’s on the internet.

According to google 34% of the businesses already had an integrated digital marketing plan in 2016 72% of marketers believe that traditional marketing isn’t any longer sufficient.

Digital marketing can create their company revenue to be increased by half-hour by the end of 2017.

More than 80th of companies can increase their digital marketing spending plan which will go beyond the IT budget


Major Components of Digital Marketing

Content Marketing

What is Content marketing

Content marketing is a strategic marketing approach targeted on creating distributing valuable relevant and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.

For example Blog posts, eBooks and whitepapers, Online brochures and look books.


Website Designing

Web Design is the method of making websites. It encompasses many completely different aspects including web page layout and graphic design.

While the terms web design and web development are typically used interchangeably web design is technically a subset of the broader category of web development.


Search Engine Optimisation (SEO)

What is Search Engine Optimization?

Search engine optimization is a methodology of ways techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

SEO is an organic technique of attracting quality and high quantity of traffic of your web site and getting high ranking in various search engines like Google, Bing, Yahoo, etc.

It is the method of optimizing websites for search engines. SEO includes Websites, Blogs, Infographics.


Social Media Marketing

Social MediaSocial media marketing refers to the method of gaining traffic or attention through social media sites.

Ensuring the presence at social media platforms creating social media user-driven quality content and examining the feedback and updating the content are the ingredients of good SMM strategy.

It includes Facebook, Twitter, LinkedIn, Instagram,google+.

Also Read: What is Freelancing?


Pay Per Click (PPC)

PPC stands for pay per click a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Essentially, it’s a way of buying visits to your site rather than attempting to “earn” those visits organically.

It includes Paid ads on Facebook, Promoted Tweets on Twitter.


Google Analytics

Google Analytics

Google Analytics is a free internet analytics service that has statistics. Basic analytical tools for search engine optimization (SEO) and making functions.

The service is offered to anyone with a Google account.


Mobile Marketing

Mobile marketing is that the interactive multichannel promotion of products or services for mobile phones and devices smartphones and networks.

Its channels are various and include technology, trade shows.


E-mail Marketing

email marketing

Email marketing is the targeting of customers through the electronic message (email). Often related to data mining email marketing is used to impact customers in a variety of ways.

So, email marketing is a more evolved digital form of traditional direct mail marketing.

It includes Blog subscription newsletters, Follow-up emails to website visitors who downloaded something.

Affiliate Marketing

Affiliate marketing is one of the oldest techniques of marketing. It refers to someone to any online product and once that person buys the product based on your recommendation you receive a commission.

The online merchant pays commission to the external web site for the traffic or conversion from the reference on the third-party web site.

It includes Hosting video ads through the YouTube Partner Program Posting affiliate links from your social media accounts.

In short, digital marketing encompasses all those activities by which the marketer presents the right content to the client at the right time on a digital platform.


Also Read: What is Freelancing?


Continue Reading


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Earn money

How to Earn Money From Facebook

How to earm money from Facebook

How to Earn Money From Facebook

How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.

Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection. As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.

Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.

Different Ways How to Earn Money From Facebook

  • Sell anything at the Facebook Marketplace

Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.

Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.

The amount you earn from selling at the Facebook Marketplace depends on the number of things you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
  •  Generate Leads

How to Earn Money From Facebook

Facebook spent a lot of dollars on hiring specialists to create a solid algorithmic rule and search engine. Add the actual fact that the social media giant has individuals of all ages spending infinite hours on Facebook.

Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.

You can bring in new customers to your business without spending a cent on advertising.
Your choices include making a Facebook Page, network


ng on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.

This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).

Simply put, affiliate marketing involves promoting different people’s products to earn a commission from every sale. You can try this on your own Facebook wall, in a group you created, or even a Page you manage. There is not any money concerned as an investment unless you hire someone to do the work for you.


But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.

Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

  • Close Deals on Messenger

Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.


Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.

As a business person, this means you’d have more opportunities of talking to people and closing deals online.


Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.

  • Earn revenues from sponsors and adsHow to Earn Money From FacebookA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending

a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.

  • Once you engaging people Start your Own Blog on the Same Niche

Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.

  • If you are not interested to Follow this lengthy process and efforts

Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.

  • If you are not interested in Start Blog: Use Services like link Shrinkwhere you will earn on the clicks (But it was too low as compare to other sources)
  • If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.

Some Technical Facts for How to Earn Money From Facebook

  • Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
  • You can use this traffic to drive on your Blog, Website and on Youtube Channel.


Also Read: Affiliate on Amazon

Also Read: What is Social Media?

Continue Reading