What is Digital Marketing?

Digital marketing is just marketing of products and services using digital technologies. Several internet users are drastically increasing each day.

Digital marketing refers to the promotional efforts applied to promote products and brands via electronic media.

It allows organizations to research their marketing campaigns to work out what’s working affirmatively and what’s not.

People are spending most of their time over the net that makes digital marketing the most well-liked method of marketing. It is price efficient than the other marketing technique.

Businesses leverage the ability of digital channels like social media Google search as well as their websites for connecting with current and prospective customers.

Nowadays people spend a lot of time on online websites searching for that product that they want to buy finding info about products and services before actual purchase.

For this reason, organizations are honing their digital marketing techniques to target the online audience.

Effective marketing involves connecting with your audience at the correct time and within the right place.

So, the most effective approach to focus on potential customers is to access them where they’re spending more time that’s on the internet.

According to google 34% of the businesses already had an integrated digital marketing plan in 2016 72% of marketers believe that traditional marketing isn’t any longer sufficient.

Digital marketing can create their company revenue to be increased by half-hour by the end of 2017.

More than 80th of companies can increase their digital marketing spending plan which will go beyond the IT budget

 

Major Components of Digital Marketing

Content Marketing

Content marketing is a strategic marketing approach targeted on creating distributing valuable relevant and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.

For example Blog posts, eBooks and whitepapers, Online brochures and look books.

 

Website Designing

Web Design is the method of making websites. It encompasses many completely different aspects including web page layout and graphic design.

While the terms web design and web development are typically used interchangeably web design is technically a subset of the broader category of web development.

 

Search Engine Optimisation (SEO)

Search engine optimization is a methodology of ways techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

SEO is an organic technique of attracting quality and high quantity of traffic of your web site and getting high ranking in various search engines like Google, Bing, Yahoo, etc.

It is the method of optimizing websites for search engines. SEO includes Websites, Blogs, Infographics.

 

Social Media Marketing

Social media marketing refers to the method of gaining traffic or attention through social media sites.

Ensuring the presence at social media platforms creating social media user-driven quality content and examining the feedback and updating the content are the ingredients of good SMM strategy.

It includes Facebook, Twitter, LinkedIn, Instagram,google+.

Also Read: What is Freelancing?

 

Pay Per Click (PPC)

PPC stands for pay per click a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Essentially, it’s a way of buying visits to your site rather than attempting to “earn” those visits organically.

It includes Paid ads on Facebook, Promoted Tweets on Twitter.

 

Google Analytics

Google Analytics is a free internet analytics service that has statistics. Basic analytical tools for search engine optimization (SEO) and making functions.

The service is offered to anyone with a Google account.

 

Mobile Marketing

Mobile marketing is that the interactive multichannel promotion of products or services for mobile phones and devices smartphones and networks.

Its channels are various and include technology, trade shows.

 

E-mail Marketing

Email marketing is the targeting of customers through the electronic message (email). Often related to data mining email marketing is used to impact customers in a variety of ways.

So, email marketing is a more evolved digital form of traditional direct mail marketing.

It includes Blog subscription newsletters, Follow-up emails to website visitors who downloaded something.

Affiliate Marketing

Affiliate marketing is one of the oldest techniques of marketing. It refers to someone to any online product and once that person buys the product based on your recommendation you receive a commission.

The online merchant pays commission to the external web site for the traffic or conversion from the reference on the third-party web site.

It includes Hosting video ads through the YouTube Partner Program Posting affiliate links from your social media accounts.

In short, digital marketing encompasses all those activities by which the marketer presents the right content to the client at the right time on a digital platform.

 

Also Read: What is Freelancing?