Connect with us

Earn money

What is Google Analytics?

What is Google Analytics?

Google Analytics is a tool to track your website. This includes the basic three metrics like unique visitors who come to your site visits that they inaugurate and views of pages.

There are other metrics like bounce rate time on site etc. Google Analytics is also available in a paid premium version. It comes loaded with more powerful features and functionality.

For the new entrepreneur, the free version has enough features and functions to cater to the needs of his or her small business. Of course, you can switch to the paid version in the future.

It is a robust tool that tracks and records your website traffic and analyzes how your customers interact with your website.

In simple terms, it shows you how your target customers find your business on the Internet and what experience they go through from searching your business to making a purchase.

While Google Analytics is a very powerful tool rich in features and free of cost many new entrepreneurs find it challenging to keep track of all the features and get optimum utility from the software.

How do people use Google Analytics?

  • Watch traffic over time

    Looking at a simple audience overview will show you whether more or fewer visitors are coming to your site over time. What a lot of marketers miss is that site traffic is in most cases a very seasonal affair.

So they should also use the comparison to the previous year’s feature to see for example if this December’s traffic is greater or less than last December.

  • Confirm organic traffic is going up

    The channel and source or medium reports will show you where traffic comes from. Marketers usually click into an organic traffic report confirm visits are going up then leave.

You also need to check year over year traffic stats to understand seasonality. And you should confirm that this organic traffic tracks to leads/purchases.

  • Check out top pages

    Marketers usually check out this report to see where visitors go most often. I would add that they need to set up goals like product page view form page view and form page submission to see if those pages are leading to anything valuable from the perspective of the business.

Then use this information to test the hell out of your highest-traffic landing pages.              Improving conversion rates through testing is the most powerful strategy any web analytics master will pursue.

  • Check out campaigns

    I’m surprised by how many marketers don’t use the ‘campaign’ feature in Google Analytics. I think most hear about UTM parameters and freak out.

Maybe because some insane analysts like myself too closely guarded their utms and made them fear ever breaking their naming convention.

But fear not. Learn about UTM parameters use utm_campaign follow a naming convention and then look at reports about campaign traffic and conversions to see what works and what doesn’t.

  • Look at any number of dimensions

    There are all sorts of other dimensions in Google Analytics like referral source, device, city, country, network, browser, etc. Some of these can prove useful at times.

Looking at traffic by the device can help make the argument that you need a responsive site.

  • Measure on-page events

    This is more advanced and I highly recommend implementing Google Analytics via Google Tag Manager so that you can set up events yourself.

Google Analytics does not track whether someone clicks on your image slider or shares a page on social media or checks a filter box or anything that happens on a page without changing the URL.

Setting up custom events can help you know whether design features you’ve added on a         page are being used. With some tricky custom segmentation, you can even see if they help convert traffic.

  • Measure SEO results

    Because we’re talking about Google, you might assume that they’d automatically track what kind of search queries were being performed to reach your website or how many impressions your landing pages get or which other sites are linking back to you.

Unfortunately, these are not out of box features but if you connect your site to a                Google Webmaster Tools account you can get a lot of this information. And you can push much of it over to your Analytics instance as well.

 

Important Reports

Google Analytics is a robust and resourceful tool in that it not only collects data but also analyzes the data and presents the information in the form of meaningful useful reports.

You can generate a number of custom-tailored reports such as audience overview report acquisition report visitor behavior report landing page report active user report and conversion report. Each of these reporting categories has subcategories that give you the option to see different metric-based reports.

 

 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Earn money

How to Earn Money From Facebook

How to earm money from Facebook

How to Earn Money From Facebook

How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.

Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection. As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.

Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.

Different Ways How to Earn Money From Facebook

  • Sell anything at the Facebook Marketplace

Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.

Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.

The amount you earn from selling at the Facebook Marketplace depends on the number of things you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
  •  Generate Leads

How to Earn Money From Facebook

Facebook spent a lot of dollars on hiring specialists to create a solid algorithmic rule and search engine. Add the actual fact that the social media giant has individuals of all ages spending infinite hours on Facebook.

Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.

You can bring in new customers to your business without spending a cent on advertising.
Your choices include making a Facebook Page, network

 

ng on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.

This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).

Simply put, affiliate marketing involves promoting different people’s products to earn a commission from every sale. You can try this on your own Facebook wall, in a group you created, or even a Page you manage. There is not any money concerned as an investment unless you hire someone to do the work for you.

 

But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.

Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

  • Close Deals on Messenger

Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.

 

Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.

As a business person, this means you’d have more opportunities of talking to people and closing deals online.

 

Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.

  • Earn revenues from sponsors and adsHow to Earn Money From FacebookA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending

a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.

  • Once you engaging people Start your Own Blog on the Same Niche

Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.

  • If you are not interested to Follow this lengthy process and efforts

Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.

  • If you are not interested in Start Blog: Use Services like link Shrinkwhere you will earn on the clicks (But it was too low as compare to other sources)
  • If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.

Some Technical Facts for How to Earn Money From Facebook

  • Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
  • You can use this traffic to drive on your Blog, Website and on Youtube Channel.

 

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

Continue Reading

123

Trending