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What is Landing Page?

What is a Landing Page?

The landing page is a standalone web page where potential clients get from an advertisement or search results.

Landing pages are marketing tools that have a fundamental difference from traditional websites the main purpose of the landing page is to perform a specific targeted action by the visitor and websites are multi-purpose.

A landing page design is ultimately focused on one call to action (CTA). The CTA should be visible both colorwise and in size.

For example, sign up for a webinar generate orders for a particular service or buy a product download an ebook subscribe to news and products that you offer, etc.

It’s a webpage that wants a visitor to perform one specific action such as signing up for a newsletter downloading a white paper signing up for a trial or buying a product.

The easiest way to design an effective landing page is to use a ready-made SEO-friendly template. This way you’ll be sure that you didn’t make a mistake that could obstruct a conversion.

Such templates are provided by all big companies Envato, TemplateMonster, Elegant Themes. If you need a few options to test which one will work better with your product you should buy a subscription. Usually, it’s more effective than buying each template separately.

All these companies have landing page templates in their subscriptions. For sure that there are more than 200 landing page templates in the new subscription service one by Template Monster.

For the beginning it’s better to try ready-made templates it’s much easier than trying to designs one from scratch.

What is the difference between a landing page and a normal page?

The main difference between a Landing page and your Home page is your audience.
Landing Page is a stand-alone web page that is designed for a specific purpose such as a marketing advertising campaign and gathers visitor’s information.

While as Normal page is the starting page of your website with a navigation bar that provides links to different sections within the particular website

Another big difference between a landing page and a Home page is that the Landing page must have CTA(Call-to-action) that encourages your viewers to convert.

The normal page can have lots of information links and sources and the purpose is to provide plenty of information and resources to potential customers.

For example, a website normal page often has standard links at the top of the page and often at the side of the page for items like:

Also Read: What is Google AdWords?

Also Read: What is URL?

  • Home
  • Services
  • Products
  • About us
  • Contact us etc.

On the other language home page is like the airport It presents a lot of different options for what to do next to look at the about page visit the blog, contact us, etc. and a basic overview of what the brand product and service is about.


Or landing page is like an airplane at the airport It has one purpose fly you to one destination and isn’t meant for much else. It’s focused on to catch more and more people and objective is clearly defined just as a good landing page should be.


What practices to create a landing page?

A good landing page is created when it serves the purpose of creating one and gets conversions.

A landing page that gets traffic but is not able to retain and convert that traffic is even worse than not having one as it will be a reason for increased bounce rate for your website and finally affecting the ranking of your website.

Some of the factors that a designer should consider while designing a landing page are:

  • Simple is Best

Keep the page and the structure of the page as simple as possible. Do not be too creative with the page design it may result in more dropouts from the page if not accepted well by your target audience.

Basic navigation with clearly defined buttons is the best way to go. Keep the design free from graphic clutter.

  • Plan it well

Keep the text aligned with each other and the basic idea of the page. Do not target multiple products of different categories on one page. One page one product or category refer to the picture above.

  • Happy and lively pictures

Choose pictures that show life positivism and happiness that your product brings.

  • Add a video only if u have content

Add a video to the landing page is a good option however only till the time when it has content to attract visits. A video should have content that differentiates your product from the crowd and thus helping you get conversions.

  • Promote a free trial

A landing page is the best place to promote a free trial or the latest version of the product. Use it well by placing the Correct and simple yet attractive Click to Action (CTA) buttons. If you are using it as a data collection page then keep the form small and simple.

  • Remove or severely limit the navigation

If your call to action that got people to the landing page was clear enough then having your standard site navigation and other unnecessary links in the copy of your page can get in the way of the goal of the landing page to capture information in exchange for premium content

  • Only ask for necessary details in your form

If your offer is Get an email with our 10 Step Guide do you need to ask for their phone number? The fewer form fields you have the greater chance you will have for conversion.

  • Send them to a dedicated thank you page

Nothing sucks more than filling out an offer and being “dumped” back onto the homepage so take an extra 5 minutes and make a thank you page just for this offer.

If you took away the navigation, now its time to give it back they just completed your form so give them one or more direct next steps or maybe just ask them to share this offer with friends through email or social media.


When someone lands on your landing page they are going to glance over it for a few seconds before deciding whether they will buy something or provide you with lead info.

They will likely be accessing your page on their mobile phone and depending on what you are selling your prospect’s level of adeptness with tech can vary from none at all to highly adept.

Also Read: What is Google AdWords?

Also Read: What is URL?

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How to Earn Money From Facebook

How to earm money from Facebook

How to Earn Money From Facebook

How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.

Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection. As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.

Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.

Different Ways How to Earn Money From Facebook

  • Sell anything at the Facebook Marketplace

Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.

Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.

The amount you earn from selling at the Facebook Marketplace depends on the number of things you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
  •  Generate Leads

How to Earn Money From Facebook

Facebook spent a lot of dollars on hiring specialists to create a solid algorithmic rule and search engine. Add the actual fact that the social media giant has individuals of all ages spending infinite hours on Facebook.

Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.

You can bring in new customers to your business without spending a cent on advertising.
Your choices include making a Facebook Page, network


ng on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.

This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).

Simply put, affiliate marketing involves promoting different people’s products to earn a commission from every sale. You can try this on your own Facebook wall, in a group you created, or even a Page you manage. There is not any money concerned as an investment unless you hire someone to do the work for you.


But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.

Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

  • Close Deals on Messenger

Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.


Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.

As a business person, this means you’d have more opportunities of talking to people and closing deals online.


Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.

  • Earn revenues from sponsors and adsHow to Earn Money From FacebookA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending

a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.

  • Once you engaging people Start your Own Blog on the Same Niche

Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.

  • If you are not interested to Follow this lengthy process and efforts

Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.

  • If you are not interested in Start Blog: Use Services like link Shrinkwhere you will earn on the clicks (But it was too low as compare to other sources)
  • If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.

Some Technical Facts for How to Earn Money From Facebook

  • Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
  • You can use this traffic to drive on your Blog, Website and on Youtube Channel.


Also Read: Affiliate on Amazon

Also Read: What is Social Media?

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