What is Lead Generation?
Lead generation is the process of attracting and converting strangers or prospects who interested in your products or services into customers.
Nowadays the buying process has changes and marketing professionals need to find new tactics to reach buyers and get heard through the noise.
Finding customers through traditional or outbound marketing and email marketing or inbound marketing.
Every marketing professional focus on learning about customers’ requirements and build a strong relationship with customers or buyers.
Generating leads is the aim of every marketer and business because without lead your business dead. Lead generation is the lifeblood of every business.
Lead generation is the process of attracting consumer interest or inquiry into a product or service. Leads are essentially people that have warmed up to you and what you’re selling. They’re potential customers that are ripe for the picking.
Using effective lead generation strategies your marketing team should be able to supply your sales team with a whole bunch of leads to keep your business continuously growing.
Prospects become leads when they indicate interest in your company’s product or service in one way or another.
Perhaps they filled in a form online or clicked on a specific link on your website. In any case, no matter how they are cultivated leads are a fundamental part of the sales process and always deserve a bit of love and attention.
What is the importance of Lead Generation?
To acquire leads or generate leads for a service or product this is usually done in a free or paid process such as driving organic traffic from social media or paid traffic from google.
For example, if you were selling an e-book you would use an offer or landing page and direct traffic from either social media or a google search. Stating gets a free chapter of my new book.
To obtain this the interested parties would exchange their email for the free chapter of your book. As they are interested in your first free offering and you now have their email you can now offer those leads information on how to buy your book or any similar service you may offer.
Create free offer setup a lead capture page such as click funnels drive traffic to your lead capture page once leads are captured you follow up with offers.
Building the process that will make the business heard in the noisy marketplace. Marketers have started to build a relationship with the buyers instead of finding them through mass advertisements.
The emergence of a New Marketing with a New Buying Process
In the new market economy, the buyers are self-sufficient in taking the decision and selecting the items that they need or want to buy.
When in the earlier era of marketing companies used to collect buyer’s information as leads which then transferred to the sales team.
The change is happening due to the availability of information leading to a market where the sales team doesn’t have to talk to the buyers until they have enough information about the product.
Cold calling people who have no information about the product don’t help instead wastes the marketing resources. So, through a solid lead generation plan first companies try to build trust and then capture the interest. It allows sales teams to be more productive.
What is the role of Lead Funnel and how it helps?
A funnel keeps leads and customers into a system where they are being judged on different conditions and offered relevant products. The marketing effort never ends it continues even after your lead matures.
Leads get snatched because buyers have less information on the product. In most of the cases purchased leads behaves like this.
Leads if approached when they know nothing about your product leads to failure in conversion. It happens most of the time for purchased leads.
This is the reason lead nurturing and Middle of the Funnel (MOFU) techniques now used in place of Top of the Funnel (TOFU) marketing.
The new age of readily available abundant information with economic attention how is it helping?
We have seen how the growth of the internet revolutionized the world with an abundant source of information from very scarce resources just a few decades ago. It was not like this even till 2003.
The attention economics means a growing amount of information creates attention scarcity. Overwhelming the buyers with a vast amount of information has made their decision making very difficult.