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What is Lead Generation?

What is Lead Generation?

Lead generation is the process of attracting and converting strangers or prospects who interested in your products or services into customers.

Nowadays the buying process has changes and marketing professionals need to find new tactics to reach buyers and get heard through the noise.

Finding customers through traditional or outbound marketing and email marketing or inbound marketing.

Every marketing professional focus on learning about customers’ requirements and build a strong relationship with customers or buyers.

Generating leads is the aim of every marketer and business because without lead your business dead. Lead generation is the lifeblood of every business.

Lead generation is the process of attracting consumer interest or inquiry into a product or service. Leads are essentially people that have warmed up to you and what you’re selling. They’re potential customers that are ripe for the picking.

Using effective lead generation strategies your marketing team should be able to supply your sales team with a whole bunch of leads to keep your business continuously growing.

Prospects become leads when they indicate interest in your company’s product or service in one way or another.

Perhaps they filled in a form online or clicked on a specific link on your website. In any case, no matter how they are cultivated leads are a fundamental part of the sales process and always deserve a bit of love and attention.

What is the importance of Lead Generation?

To acquire leads or generate leads for a service or product this is usually done in a free or paid process such as driving organic traffic from social media or paid traffic from google.

For example, if you were selling an e-book you would use an offer or landing page and direct traffic from either social media or a google search. Stating gets a free chapter of my new book.

To obtain this the interested parties would exchange their email for the free chapter of your book. As they are interested in your first free offering and you now have their email you can now offer those leads information on how to buy your book or any similar service you may offer.

Create free offer setup a lead capture page such as click funnels drive traffic to your lead capture page once leads are captured you follow up with offers.

Building the process that will make the business heard in the noisy marketplace. Marketers have started to build a relationship with the buyers instead of finding them through mass advertisements.

The emergence of a New Marketing with a New Buying Process

In the new market economy, the buyers are self-sufficient in taking the decision and selecting the items that they need or want to buy.

When in the earlier era of marketing companies used to collect buyer’s information as leads which then transferred to the sales team.

The change is happening due to the availability of information leading to a market where the sales team doesn’t have to talk to the buyers until they have enough information about the product.

Cold calling people who have no information about the product don’t help instead wastes the marketing resources. So, through a solid lead generation plan first companies try to build trust and then capture the interest. It allows sales teams to be more productive.

What is the role of Lead Funnel and how it helps?

A funnel keeps leads and customers into a system where they are being judged on different conditions and offered relevant products. The marketing effort never ends it continues even after your lead matures.

Leads get snatched because buyers have less information on the product. In most of the cases purchased leads behaves like this.

Leads if approached when they know nothing about your product leads to failure in conversion. It happens most of the time for purchased leads.

This is the reason lead nurturing and Middle of the Funnel (MOFU) techniques now used in place of Top of the Funnel (TOFU) marketing.

The new age of readily available abundant information with economic attention how is it helping?

We have seen how the growth of the internet revolutionized the world with an abundant source of information from very scarce resources just a few decades ago. It was not like this even till 2003.

The attention economics means a growing amount of information creates attention scarcity. Overwhelming the buyers with a vast amount of information has made their decision making very difficult.


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How to Earn Money From Facebook

How to earm money from Facebook

How to Earn Money From Facebook

How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.

Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection. As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.

Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.

Different Ways How to Earn Money From Facebook

  • Sell anything at the Facebook Marketplace

Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.

Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.

The amount you earn from selling at the Facebook Marketplace depends on the number of things you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
  •  Generate Leads

How to Earn Money From Facebook

Facebook spent a lot of dollars on hiring specialists to create a solid algorithmic rule and search engine. Add the actual fact that the social media giant has individuals of all ages spending infinite hours on Facebook.

Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.

You can bring in new customers to your business without spending a cent on advertising.
Your choices include making a Facebook Page, network


ng on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.

This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).

Simply put, affiliate marketing involves promoting different people’s products to earn a commission from every sale. You can try this on your own Facebook wall, in a group you created, or even a Page you manage. There is not any money concerned as an investment unless you hire someone to do the work for you.


But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.

Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

  • Close Deals on Messenger

Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.


Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.

As a business person, this means you’d have more opportunities of talking to people and closing deals online.


Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.

  • Earn revenues from sponsors and adsHow to Earn Money From FacebookA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending

a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.

  • Once you engaging people Start your Own Blog on the Same Niche

Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.

  • If you are not interested to Follow this lengthy process and efforts

Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.

  • If you are not interested in Start Blog: Use Services like link Shrinkwhere you will earn on the clicks (But it was too low as compare to other sources)
  • If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.

Some Technical Facts for How to Earn Money From Facebook

  • Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
  • You can use this traffic to drive on your Blog, Website and on Youtube Channel.


Also Read: Affiliate on Amazon

Also Read: What is Social Media?

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