Connect with us

Earn money

What is Video Marketing? An ultimate guide 2019

What- s Video Marketing?

What is Video Marketing? An Ultimate Guide 2019

What is Video Marketing? An ultimate guide 2019 If you’re new to online video marketing and you need an updated video marketing definition, we’re here to help.

People retain 65 percent of information for three days longer when it’s supplemented with a visual aid 400 percent as many consumers prefer to watch a video than to read about a product.

Organic engagement on Facebook is higher once posts embrace videos. Video earns 12 times more shares than text and images combined 87 % of online marketers are already incorporating video marketing into their methods.

27 percent increase in click-through rate (CTR)
34 percent higher web conversion rate
49 percent faster revenue growth year after year than those who don’t
If those numbers didn’t already convince you of the importance of video marketing in 2018 and 2019, check out this statistic from a Forbes article titled.

Although video marketing may seem obscure, complicated, and expensive it’s not It can be as simple as shooting videos on your cell phone and editing them into one video with music and your company logo.

Video marketing is simply the act of incorporating video into your marketing strategy to assist increase complete recognition and awareness.

Do you know those sponsored videos that pop up in your social media feeds? That’s video marketing Have you gotten any email newsletters with videos? That’s video marketing, too!

Why Now?

In a world full of fake news, adverts, automation, and chatbot customer service, it’s never been harder to earn the trust of consumers. It’s no wonder people are craving the human interaction and authenticity of the video.

Video has been the most in style, powerful communication medium in the world, ever since its invention. So why is it currently spreading sort of a DIY marketing wildfire?

Because YouTube, smartphones and social media have all made videos incredibly cheap and easy to access or create.

More than 180 million internet users watch online video content every month and that number is growing rapidly every year. That’s a lot of people who could see your message or learn about your products and services.

Benefits of Video Marketing

In addition to the recreation side, more and more marketers are focusing on video marketing strategies because of how beneficial they are.

Think about it from your own perspective for a moment. Would you rather read a long page full of text or watch a quick video to learn about a new product?

Would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid?

If you’re like 80 percent of the population, you’d rather watch the video. Some additional video marketing benefits include:

  • Increased Brand Awareness

Brand awareness and recognition mean your company is top-of-mind when a consumer has a problem and needs a solution.

Keep in mind though, that while you want your brand to be easily recognized and remembered you also need to make sure your company name is associated with positive experiences.

  • Increased Conversions

Many companies have reported an increase in conversions on pages with videos, including Wyzowl. They said, “74 % of individuals who get a chance to examine a product in action via an explainer video can buy it.

And landing pages are great places to put videos, too supposedly boosting conversion rates by up to 80 percent.” I don’t know about you, but those numbers sound pretty good to our video marketing team.

Even Google is touting the success of video ads, saying “conversions generated by YouTube ads are up 150 percent year over year.”

With success like that, you should consider testing out some YouTube ads of your own.
Whether it’s breaking down a complicated process, explaining how a certain product or feature works.

Also Read: What is Guest Posting?

Also Read: What is Web Page?

  • Improved ROI

Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers.

However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.
Since the costs aren’t as steep as they once were or were believed to be, the chances of seeing some form of payoff from your videos are now higher.

In fact, 51 % of marketing professionals worldwide name video because of the variety of content with the most effective ROI.

  • Strengthened Trust

Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy.

If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem.
Video marketing strategies include making different videos for different stages of the sales funnel. We’ll talk more about these types of videos in the next section, but here are a few examples of how you can work to build trust by using videos:
Expert interviews
Product reviews
Customer testimonials

  • Better Ranking

In case you haven’t heard the good news, search engines love videos! According to a study completed by Stone Temple, YouTube videos are most likely to show up in the first 10 results when you perform a Google Search.

Also, this study shows they are rarely found in a position lower than the top 30 results. Take a look for yourself:

If you’re wondering how to actually take the steps to get your videos to rank on the first page, here are some options:
Accompany your videos with transcriptions
Optimize the title
Optimize the descriptions
Take advantage of category tags
Implement video schema
Embed videos into blog posts
When your videos include optimized titles, descriptions, and keywords, this helps the video to perform better, which in turn helps the page to perform better. That’s what we call a win-win marketing strategy.

  • Increased Engagement

Adults watch 6 hours of video a day, invest in video marketing Did you recognize that organic engagement is highest on Facebook when posts contain videos?

Or that simply including the word “video” in your email’s subject line can increase open rates by 19 percent?

One company went as far as to test whether video thumbnails in an email newsletter would increase engagement and they found that it was quite successful.

They reported that nearly 41 percent more people engaged with the email if it had a video thumbnail, as opposed to a static image or just text.

Different Types of Video Marketing

If you’re one of those people who think you can’t or don’t want to incorporate videos into your marketing strategy because you don’t like to be on camera or you don’t have time to set up a backdrop and professional lighting don’t worry.

Not all videos require interviews or an on-camera element, and producing videos is easier than ever before. The quality of videos is important, but it doesn’t matter as much as the content, meaning people are willing to overlook a video of lesser quality if it’s funnier, more interesting, more relevant, more helpful, etc.

Videos Marketing is Right for Your Business?

Absolutely yes. No matter what your business will, videos are as essential to your marketing as a website or a blog.

If videos don’t seem like the right fit, it’s likely that you’re just picturing the wrong kinds of marketing videos. There’s no marketing on the earth obtaining a much better ROI than video (Adobe, 2015).

But those videos are incredibly varied in almost every aspect. What works for your business will be specific to your buyer personas and brand.

Start discovering the right direction for your video marketing, from budget to format, in this information guide explaining the basics of pre-production planning, filming, editing, publishing, optimizing for search engines and growing your audience.

Successful video marketing strategies begin with careful planning. Walkthrough these easy-to-follow steps to consider every important aspect of your videos before you hit record.

Determine Your Purpose

Before you can begin to hash out the details, determine what the main goal is and how it ties into your marketing goals.

For example, if you wanted to grow your restaurant’s dinner business, the purpose of your video could be to showcase your awesome daily dinner specials.

If your marketing goal is to get more clients by showcasing the expertise of your doctors, a good video could explain how to treat a simple medical condition and know when it’s time to see a professional.

 

Assemble the Right Tools
  1. Lenses

These add-on tools work with your camera, iPhone or smart device to change your camera’s perspective.

Although your camera or device will already have a built-in lens, additional lenses allow you to zoom in closer, get wider, shoot in portrait mode or add artistic filters.

b. Cameras

Plan to shoot all of your videos with a digital camera capable of recording in high resolution. But none of that means you have to go purchase pro equipment.

If you’re just starting out and doing-it-yourself, an iPhone, iPad or other smartphone or tablet is a great option.

In fact, several marketing videos are created that way! Once you’ve gotten a decent video library, learned some technical skills and are ready to try out the next level of camera, a digital camera with a built-in lens is a good next step.

Though you might be tempted to invest in lots of fun features, try to balance frills with ease of use. Many of these are all set up and ready to shoot out of the box.

c. Tripods

Even if you’ve decided to start small and shoot video on your iPhone, a tripod is essential to making your videos stable, high quality and professional.

Generally, the type of camera you’re using will help to narrow down your tripod options. Consider whether you’ll be upgrading to a big camera, panning or tilting and if you’ll need a full-size solution rather than a smaller version you’ll need to place on furniture.

For the most inexpensive solution, a compact tabletop tripod is a great choice.
Make sure to purchase a smartphone or tablet mount separately if your tripod doesn’t include one.

d. Microphones

If you’re going to buy just one piece of equipment, make it a microphone. Viewers will sometimes forgive low-quality video, but bad audio is a deal-breaker.

From single clip-on microphones to high-quality kits, microphones are an easy and often inexpensive way to make your videos sound more professional, no matter how they’re filmed.

Whether you choose wired or wireless, be sure the audio cable is compatible with your camera or phone or purchase an adaptor separately.

e. Lighting

Nearly all smartphones and cameras include some kind of light, but you’re not likely to use it. Generally, those lights weren’t meant for many kinds of business marketing videos.

There are a lot of options for expensive lights, stands, and inexpensive reflectors or smaller lighting models. Whether or not additional lights are necessary depends on:
The type of videos you plan to produce
Natural and artificial light options in spaces available to you.

f. Teleprompter

This simple tool is often overlooked until you start filming and realize how badly you need it. Don’t try to memorize everything you need to say, but on the same hand, don’t feel like you need to invest hundreds on a high tech teleprompter.

The cheapest and most simple option is still a good, old-fashioned poster board, held by a teammate off-camera.

However, if you’re going to be filming more than one video over the course of business, a small multi-purpose investment is a great idea. Consider using an iPad mini or similar tablet that’s mounted or placed near the camera.

Also Read: What is Guest Posting?

Also Read: What is Web Page?

Choose Your Format
It’s not enough to decide you’re going to make a video for your business marketing. There are three main and very distinct formats that each come with different restrictions and advantages live, short and long formats.

Since they all serve a different purpose, try using a mix of all three in your overall marketing strategy, or even within one campaign.

Live Video

This new addition to the video marketing arena is simple and increasingly popular. Live videos begin broadcasting instantly on social media channels, such as Facebook or Instagram, with the push of a button on your smartphone or tablet.

They’re a great way to interact with your channel-specific social media audience in a fun, informal format and see who’s tuning in as it happens.

However, these shouldn’t be your only format of marketing videos as they include drawbacks that don’t affect other formats.

Short Video

We’re busy, we’ve got short attention spans and there’s just too much content in the world. Whatever the reason, the short video gets great engagement with an increased chance that consumers will watch past the first 10 seconds, a big challenge for video marketers.

Short video allows your business to highlight a topic, summarize a written webpage and create a low-cost, low-effort piece of content to aid your inbound marketing efforts, like the video version of a blog.

If you can’t say everything you need to in order to provide value, insight or help your consumers solve a problem, use short videos as a teaser for your written or graphic content.

Long-Form Video

Video is often used like several alternative original long-form content to provide you with produce.

Build a campaign and landing page around it to extend your conversions and meet marketing goals. Or if the information is valuable enough, you may even decide to charge for viewing access.

What concerning videos embedded on home pages or weblog posts?

Yep, that’s also video marketing More than likely, you’ve already been immersed in the world of video marketing and you just didn’t quite realize it.

But you don’t just want to be a spectator in this game—if you want to grow your brand and increase your impressions, views, and conversion rates you need to step up to the plate and take a swing at it for yourself.

Optimizing Video Landing Pages for Search

Optimizing your video landing pages for search involves many of the same techniques and practices common to content search engine optimization.

Keywords should describe the specific video and the message on the page itself, and not be filled with extraneous, irrelevant keywords.

Be SEO smart and only use the words that match the content. Using video social media sites, like YouTube, is a great way to research popular search strings. When you type in a keyword, YouTube will provide a list of common phrases associated with that word.

Add transcripts of any videos that you post to your website. Since Google and other search engine algorithms are incapable of assessing the content of a video, a transcription document provides a search engine and human-friendly version of your video content that can be indexed.

Including widgets for popular social media sites such as Facebook, Twitter, and Pinterest will make it easier for consumers to share your videos with their friends and followers.

What is Video Marketing? An ultimate guide 2019

Also Read: What is Guest Posting?

Also Read: What is Web Page?

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Earn money

How to Earn Money From Facebook

How to earm money from Facebook

How to Earn Money From Facebook

How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.

Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection. As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.

Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.

Different Ways How to Earn Money From Facebook

  • Sell anything at the Facebook Marketplace

Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.

Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.

The amount you earn from selling at the Facebook Marketplace depends on the number of things you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
  •  Generate Leads

How to Earn Money From Facebook

Facebook spent a lot of dollars on hiring specialists to create a solid algorithmic rule and search engine. Add the actual fact that the social media giant has individuals of all ages spending infinite hours on Facebook.

Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.

You can bring in new customers to your business without spending a cent on advertising.
Your choices include making a Facebook Page, network

 

ng on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.

This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).

Simply put, affiliate marketing involves promoting different people’s products to earn a commission from every sale. You can try this on your own Facebook wall, in a group you created, or even a Page you manage. There is not any money concerned as an investment unless you hire someone to do the work for you.

 

But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.

Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

  • Close Deals on Messenger

Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.

 

Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.

As a business person, this means you’d have more opportunities of talking to people and closing deals online.

 

Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.

  • Earn revenues from sponsors and adsHow to Earn Money From FacebookA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending

a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.

  • Once you engaging people Start your Own Blog on the Same Niche

Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.

  • If you are not interested to Follow this lengthy process and efforts

Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.

  • If you are not interested in Start Blog: Use Services like link Shrinkwhere you will earn on the clicks (But it was too low as compare to other sources)
  • If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.

Some Technical Facts for How to Earn Money From Facebook

  • Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
  • You can use this traffic to drive on your Blog, Website and on Youtube Channel.

 

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

Continue Reading

123

Trending